About The Role
A Rocha UK is engaged with a large Christian constituency (Nearly 23,000 individuals on its e-mail lists, over 9000 churches registered for Eco Church across 25 denominations, over 60 conservation partners, ranging from Christian conference centres through to community farms, and over 8000 individuals in our Wild Christian programme – for individuals and households looking to live more sustainably).
The Senior Communications Strategist is a new post, and will bring leadership to the communications work across A Rocha UK. The person will play a key role, using marketing and leadership experience to spearhead and bring together our communications across all our programmes. Working collaboratively, you will lead a small Comms Matrix Team (line management sits with the programme teams) of 3 people who work across our key programmes (Eco Church, Conservation and Individuals) to deliver high quality, creative marketing output.
This job is for you if:
• You think strategically and creatively to achieve objectives
• You’re proactive – noticing what needs attention and taking action
• You enjoy working collaboratively, and helping others thrive and grow
• You’re high capacity and enjoy juggling multiple projects at once
• You enjoy the challenge of creating compelling copywriting
• You stay calm under pressure, and can adapt quickly to find the route forward
Key responsibilities:
Strategy and Planning
● With the Head of Engagement, set strategic direction for A Rocha UK comms, including website use, social channels, mailing lists, translating objectives into plans
● Develop a communications plan that streamlines communications and deepens impact
● Setting budgets in collaboration with the Head of Engagement. Monitoring and reporting on lead indicators and results.
Day-to-day management and delivery
● Manage and develop a Comms Matrix Team, building skills and collaboration
● Manage the online presence for A Rocha UK’s digital channels, including social media, email and websites – alongside support from our digital marketing agency
● Oversee content gathering, including liaising with colleagues, volunteers and partners
● Protect the integrity of the A Rocha UK brand and ensure compliance across all comms channels (the main A Rocha family brand is overseen by A Rocha International)
● Planning and oversee the delivery of communications campaigns and key moments throughout the year
● Write clear, engaging copy aligned with our brand, values and tone of voice
● Setting and monitoring comms scheduling across the programmes and channels
● Design and create/commission video content
● Work with the fundraising team on developing supporter journeys, delivering compelling appeals and giving products
● Resolve issues, balance workloads and decide on priorities
Cross organisation working
● Collaborate with the wider leadership team and to share learnings across programmes
● Shape best practice, processes and culture around how we approach comms
● Stay up-to-date with industry trends, changes and best practices
● Where required, attend events across weekends and evenings (Time in Lieu will be provided)
Essential:
5+ years of working in marketing (including digital)
Broad knowledge across multiple comms channels
Proven experience of creating and implementing comms strategies
Experience of leading teams
Comprehensive understanding of digital trends and platforms
Understanding key metrics and creating insightful reports for clients
Knowledge of key tracking platforms e.g. Google Analytics, Google Tag Manager, Google Search Console
Knowledge of key marketing platforms & software for comms e.g. MailChimp, Scheduling Tools, Canva
Strong copywriting skills
Basic video editing skils
Project management skills
Ability to take initiative and solve problems
Ability to prioritise and cope with substantial workload
IT proficiency in standard office packages (A Rocha UK primarily uses the Google suite, and Word, Excel, Outlook, PowerPoint).
Project management skills, including stakeholder management
Strong written and verbal communication.
Proactive in your approach to your work
High capacity individuals who can stay calm under pressure
A practising Christian: A Rocha is a non-denominational Christian charity with a deep commitment to our faith, community and cross-cultural collaboration. This requires all staff to articipate fully in the spiritual life of the organisation, including regular collective prayer and reflection, occasional staff residential retreat etc.
Desirable:
Degree or equivalent qualification in relevant subject
Experience of working with Christian organisations
Experience of working on fundraising appeals
Experience of working in the conservation fields
Knowledge of wider environmental issues, e.g. climate change, sustainable living.
Line Management experience
Experience using online graphic design and video tools
Excellent interpersonal communication and skills
Experience of budget management
Equal Opportunities
The Diocese of London is committed to creating and sustaining a diverse and inclusive workforce which represents our context and wider community. We are aware that those of Global Majority Heritage/United Kingdom Minority Ethnic (GMH/UKME) and disabled people are currently under-represented among our clergy and workforce, and we particularly encourage applications from those with the relevant skills and experience that will increase this representation.