Artificial intelligence is becoming part of everyday life and can be very helpful when it comes to planning and implementing a fundraising strategy – from drafting content to analysing data and improving supporter engagement. But with new opportunities come new responsibilities.
The Fundraising Regulator has published comprehensive guidance to help fundraisers use AI safely, ethically and in line with the Code of Fundraising Practice. The guidance covers every stage of the journey, from exploring AI tools and assessing risks, to developing an AI policy, protecting data, ensuring trustee oversight and maintaining transparency with donors.
Importantly, the guidance emphasises that organisations remain responsible for any content or decisions generated by AI. It highlights the need for human oversight, careful testing, data security and clear communication with supporters about how AI is being used.
Whether your church is already using AI or simply beginning to explore its potential, this practical resource offers valuable advice to help you make informed decisions, build trust and manage risks. Read the guidance and consider how it could support your organisation’s approach to fundraising: Guidance for using artificial intelligence in fundraising