Real Easter Egg 2014 campaign launches with new range
The Real Easter Egg campaign has launched and this year there are three eggs in the range: a special edition egg with chocolate bar and olive wood holding cross from the Holy Land; a sharing box with 20 smaller eggs and 20 Easter story booklets in the box; and a blue boxed egg which comes with a 24 page Easter story book and some Chunky chocolate buttons.
The Real Easter Egg campaign aims to establish giving a Real Easter Egg as a tradition. Out of the 80 million Easter Eggs sold in the UK every year, the Real Easter Egg is the only one which tells the Easter story, gives money to charity and is Fairtrade.
The Meaningful Chocolate Company came up with The Real Easter Egg in 2010. It was a real struggle as all the supermarkets turned it down at first. So in December 2010 churches and schools joined together to establish the egg by placing orders and making it a mail order hit. To date, more than 450,000 eggs have been sold with 210,000 sent through the post directly to churches and schools.
The supermarkets still don’t stock enough, so last year more than 120,000 were sent through the post directly to churches and individuals. Last year many congregations found a champion who promoted the Real Easter Egg, put sign-up lists in church, took money and placed a direct order with The Meaningful Chocolate Company. You can read more at www.realeasteregg.co.uk
David Marshall, from the Meaningful Chocolate Company, explains:
"Being the UK’s top selling mail order egg means that not only has there been an increase in Fairtrade chocolate sales, but nearly £120,000 had been donated to charity and, as each egg had an Easter story booklet in the box, the core message of the faith was also passed on. It is a gift that offers hope and new life and is very different from the other eggs on the market."