The Because Approach: Innovating Church For All.
A mission action planning resource for church leadership teams
Join us for a launch of the new edition of The Because Approach by Andrew Baughen, Chaplain, Ethics Lecturer and Honorary Visiting Fellow at Bayes Business School, City St. Georges, University of London.
Why the because approach? Because if a church is going to be more than a social club, every person needs to know the ‘because’ behind everything they do: Why do we do this? Why don’t we do that? Why do we do it this way? The Because Approach is a step-by-step resource that mission-focused organisations can use to develop biblical, contextual and intentional plans. The book was first published 20 years ago and has now been completely updated with online frameworks and user guides. This 20 year anniversary event is a time to celebrate and look to the future.
The event begins with arrival and drinks from 6:00 pm, followed by a presentation from 6:30 to 7:30 pm featuring Andrew Baughen sharing highlights from the book and Professor Alessandro Giudici delivering a keynote on Strategic Opportunities for the Social Entrepreneur Sector.
To sign up for a free ticket please visit:
https://www.citystgeorges.ac.uk/news-and-events/events/2025/december/book-launch-the-because-approach-innovating-church-for-all