A TweetUp with a difference
Last week, The Diocese of London held its second TweetUp and communications evening, with the support of All Saints Fulham, aimed at parish communicators across the capital and the local area.
In a fascinating evening, attendees from across London gathered in the warm atmosphere of the All Saints hall, to listen to former journalist turned priest, Revd Steve Morris. Talking as a former manager of a PR and brand agency, Steve Morris advised the audience on how to interact with local journalists, what makes a good story, creating a digital strategy, the do’s and don’ts of blog writing and what makes a good website.
The TweetUp took a slightly different remit than the first meeting in the summer of 2014, with attendees learning how to improve their communications at a parish level, even if they do not have a social media account or an online presence. Participants felt challenged about using Christian jargon on websites, such as the word ‘Alpha’ on its own, and whether this approach would appeal to new church seekers. Lively discussions also took place about the use of plain English and whether we all know our audiences well enough.
Those present, braved the inclement night and came from as far afield as Hillingdon, Islington and Tower Hamlets. Discussions continued on Twitter using the hashtag #DioLonTU, where the debate about audiences and plain English ran into the evening.
All who came thought that the session was extremely valuable and there were requests for more events, tailored to communicators, to be held in local areas and across the diocese.
Bethany Surgenor, who attended this as her first TweetUp, said:
“The evening was a wonderful opportunity to learn more about on and offline communications with interesting debates sparked by Steve Morris’ presentation. It was great to discover that there are others across the Diocese who want to explore how best to share the love of God to the wider world in this digital age.”
“I am looking forward to the next event, and meeting more people who are involved in parish communications. I enjoyed sharing the debate on social media and seeing how others responded.”
In summing up the discussion and presentation, the Communications Team from the Diocese said there would be future events and called for more people to respond to the Parish Communications Survey, which suggests ideas for a more formal network and special events for local lay and clerical communicators.